Visual Design
When interacting with a product or website users form a first impression in less than a second. We understand that visuals are the cause of these gut reactions so we create strategic visual designs that generate positive emotions with your audience.
Branding
Even if the project does not involve creating new branding, like a logo, any new designs will be an extension of your brand. We start by learning who your audience is and what the appropriate voice, tone and personality we should use when communicating to them.
Visual Competitor Analysis
It is important to understand the visual design of your competitors in order to be strategic with how to differentiate your brand as well as when to leverage patterns in the market to be consistent with what your audience is familiar with.
Style Board
Style boards allow us to present a proposed visual design language in order to align on the correct style of the colors, typography, buttons, iconography and photography before we start to build a functional product or website.
Design System
Once we have established the visual design we document the specifications for all aspects to ensure that it is maintained and used correctly. This deliverable is also the foundation for future designs.
FAQ Frequently Asked Questions
What is visual design?
While visual design involves crafting elements that are visually appealing it is the much broader creation of a visual design language for communicating to users the right things at the right times. Our visual design process aims to improve aesthetic appeal and usability. We do this by strategically leveraging elements such as colors, typography, imagery as well as principles of a design system such as spacing and layout.
Why do I need a digital style guide?
Having a well documented style guide or design system is a valuable resource for creating future design and maintaining design consistency. These design specifications are especially important when you have multiple designers working together on a project.
Why is visual design important for my website?
The look and feel of your website can be the difference between a customer engaging with your content or going somewhere else to find what they’re looking for. It is critical for first impressions but also when a customer is further along in their journey. Visual design will solidify the customer’s view of your brand as being professional and trustworthy.
What is UI design?
User interfaces are the elements and screens that users will interact with when using your website or product. UI design is clear and concise communication that allows for experiences that are intuitive and a joy to use.