Search Engine Optimization
The first five organic search results account for the vast majority of clicks. Effective search engine optimization (SEO) should drive organic search results to your website and motivate visitors to act.
Our Process
Research Data
This phase focuses on information gathering. We perform keyword/keyphrase research, competitor research, site speeds and overall SEO health metrics. It’s important to collect any and all metrics that can aid our analysis.
Prepare Plan
After the data has been collected, we will need to make sense of it. We examine our findings, match it back to your digital strategy and look for insights that can make a difference. From there we put our heads together and create a plan.
Implement Strategy
Once a plan is approved, our team gets busy working. Technical changes are made to the site, new content gets created, existing content gets updated. Think of this phase as ongoing, it’s a long game. In the end, the most useful websites with the most helpful content wins.
Track Results
It’s important to review performance on a regular basis. See how the data changes and identify tweaks to be made. SEO is a long game and very important. A well-rounded strategy usually includes organic and paid campaigns for a mix of short term and long term results.
FAQ Frequently Asked Questions
How frequently should you review your SEO performance?
Key metrics should be reviewed at least monthly. Google algorithms change frequently and waiting too long before a review could lead to disaster. It’s important to ensure that content creation and promotions activities are on track and the data is trending in the right direction. Some metrics we like are:- Overall site visibility- Site traffic by source- Bounce rate of top landing pages- Ranking of target keywords
How do you measure the impact of SEO efforts?
When working with an agency It’s important to agree on the success metrics of a project upfront before work starts. SEO efforts can take a long time to get results so it’s a good idea to track both leading and lagging metrics, we also want a mix of on-page and off-page metrics. A few of our favorites are:-Create X pieces of useful content per month-# of ranked keywords-# of completed goals-# backlinks pointing to your website
What is technical SEO and why is it important?
Websites are designed for both humans and machines. Technical SEO techniques are the tactics designed for the machines. They are the best practices to make it possible for a search engine to index your website and understand what you are communicating. Technical SEO tactics make it easier for search engines to index the data and improve the accuracy of the results. Sites are rewarded when best practices are followed.
What is the difference between on-page and off-page SEO strategies?
The short answer is that on-page SEO strategies encompass all activity taking place on your website. Technical SEO, website content, site organization, setting up structured data and internal links would all be considered on-page SEO.
Off-page SEO strategies include activity that promotes your website externally. Some common off-site activities include link-building campaigns, update directory listings and content promotion outreach.
How should I use the data from my SEO reports?
Understanding the data from your SEO report is step one. All reporting reviews should result in follow up action items and recommendations, if not, your review isn’t good enough. The data should be a starting point for conversations and it should be discussed in context with the efforts that have taken place. It’s important to walk away with strong next steps and ways to improve the results for the following month’s review.
Do agencies include on-page and off-page SEO services in their fee?
Not exactly, we can’t speak for all agencies but it’s important to ask which services are included. The effort varies greatly between on-page and off-page activities. Typically it is more straight forward to scope, execute and report on on-page SEO activities vs. off-page. Off-page activities require outreach, relationship building and other techniques that are time intensive. It’s important to call out that the best results come from working on both types of activities.